OLD MUTUAL SOUTH AFRICA
Innercity has a magic all of it’s own, a rhythm, a beauty, a history! We made full use of it and think it translates into the images in its colours, textures and people.
Briefed to shoot organically, on the fly. We headed for town loaded with release forms and support vehicles,accessories and a camera. We met amazing everyday peeps that create the heart of the city. And captured we hope the colour, diversity and the textures that make up our country.
It never ceases to amaze me what professional, insync creative team can achieve, the magic and energy that they can create on set, or street corners, that makes a written idea come to life! Thanks to the whole team!
Once again, we accomplished the impossible!