MOMENTUM
Momentum launched its new CI and requested a library bank of images, focusing on their products, covering insurance and disability.
The question I asked myself how do you shoot disability and make it empowering, strong and uplifting? I love the main shot, and I’m really proud of the result, and a thanks the agency and the client for allowing me the leeway, our brave model was burnt in a shack fire as a child, and he is now one of our momentum heroes.
THE BRIEF
Capture the distinctive curves from the CI, Spots…. lots of spots, needs to communicate the Momentum contemporary bold narrative, the iconic bold colours, authentic moments the distinctive images that become Momentum need to celebrate South Africa, embrace diversity and salute the imperfect!
What a great brief and what a team ….. children, dogs and Capetown weather, couldn’t have done it without you and all the runners/assistants who never get a mention, but who work tirelessly behind the scenes!
And a big thanks to Kyley Potgieter and Zele Angelides for the well thought and prepared brief and being such a great hands on team set! And you too Nats, who came in straight from honeymoon and first week on the job!